希岸全新升级酒店用品系列Xana Attitude北京景点住宿攻略助推品牌态度升级提升旅行体验
为了成为不可替代的人物，必须始终保持独特性。这句话成为了Shallen创业的灵感来源之一。Shallen在外企工作时，经常因为工作在不同的城市之间流动，她发现经济型酒店对于旅途中的商务人士来说，提供的基本安全感并不充足。这激发了她为这些旅途中的人们创建一个家的地方的想法。她希望建立一个以“宠爱”为核心理念的中端商务型酒店，在安全保障之上，让每个人即使忙碌，也能关爱自己。
希岸云态度美学生活馆从丰富入住体验角度宠爱消费者。从创业初期到现在，Shallen并没有按照传统方式经营她的酒店。她曾运用“云享空间”的概念打造出希岸云·态度生活美学馆，再次升级至现在的希岸3.0时代，将原本用于签到的大堂变成了蔦吱茶空间——融合茶饮、阅读、艺术美学和零售空间的一体化多功能配套区域。每一次升级都显示出Shallen不断创新，不断打破传统酒店界限，为消费者带来新颖服务体验。
希岸酒店3.0时代 Xana Attitude将宠爱贯彻到产品每个细节。Shallen说这次升级不仅仅是将空间进行升级，这次希岸会在延续宠爱理念基础上，推出全新的Xana Attitude系列产品。在这一系列中，每一件商品都会被赋予一个特定的“态度标签”，实现与顾客情感共鸣，使得每位用户拥有自我态度，并对自己的需求有所宠爱。Shallen认为，被吸引到希岸设计风格的人都是独立个性的个体。在服务和体验方面，要给予定制和尊贵感觉，因为每个人都有自己的独特性和需求。
因此，在此次升级中，Shallen将这种理念应用于每个细节，每一项产品，无论是大或小，都要精心准备。大到空间，小到牙膏、牙刷、梳子、沐浴液或香薰气味等等，都经过层层筛选确保无误展现出来。Xana Attitude系列产品上的不同名称如：牙刷：与众不同；梳子：不服梳；浴帽：极致；洗发水：率性；护发素：任性等等一些好玩的标签也随之出现。
"Xana Attitude attitude series products' design, development and release are inseparable from the positioning of our brand," Shallen said. "We want to pamper every guest who stays at Xi'an, explore and understand their needs, and develop 'pampering' tools that are most direct and thorough." According to data statistics, since its establishment, more than 90% of consumers have come for Xi'an's brand concept. The brand concept has become the most important label of Xi'an hotels, providing a solid foundation for traffic and forming a large fan base.
Xi'an hopes that this new upgrade in hotel supplies will refresh people's impression of the brand; not only does it have Xian-style fashion and pampering but also future crossover IP products. She believes under her leadership, Xi'an will bring new creative experiences in various services to open up new roads for the entire hotel industry and become a benchmark for the industry.
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